In early 2015, I rebuilt ProvoDiamonds.com. I had previously optimized the original site (built by someone else) for various related phrases and it was ranking well. Converting the site from a plain HTML site to WordPress was a challenge in that preserving the rankings requires particular expertise. After doing further keyword research, it was determined that the target phrase “engagement rings Provo”, for which the...
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It was particularly rewarding to help small businesses to gain more business prosper. This was partially achieved by increasing their rankings, and therefore traffic, on Google’s search engine rankings. Ranking well for two-word search terms is no easy task. OffenderCorrections.com was ranking #8 on Google for its primary targeted phrase, “offender corrections” when I came on the scene. Within a few months, I had...
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InmateLifeskills.com is likely the most extensively-adapted WordPress site I’ve built to date. Years ago, I added checkout systems through both PayPal and Authorize.net, both using a good deal of PHP. The site was optimized to target a very specific phrase, “Correspondence Courses for Inmates“. When originally optimized, the site ranked in the top 3 for that phrase. Today it still shows up in the top 10 with no...
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